Our Story
The Giselle Agency is a communications agency. We employ storytelling to increase visibility and create impact for women, BIPOC and LGBTQ+ led brands. We stand tall as champions of those historically under-recognized and systematically excluded from conversations, and embrace our role as advocates for changing this dynamic.
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We are invested in working to directly influence the sustainability and longevity of those we serve. When you collaborate with us, you join a narrative that goes beyond conventional communications, where magnifying diversity and uncovering stories that resonate isn't a checkbox but a cornerstone of leadership.
Image of Shanetta, and African-American woman, smiling, wearing a cream colored short-sleeve suite. She is sitting, turned towards the right and is in a bright well lit, white room. Behind her is a black and white painting to her left and a green indoor plant on her right.
Leading our ambitious mission is Shanetta McDonald, a purpose-driven maven in the communications space, and the driving force behind The Giselle Agency. With over 15 years of acclaimed experience, Shanetta stands at the helm of communications, masterfully supporting major brands like CVS/pharmacy, Mattel, and Good American, throughout her tenure.
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Known for her audacious approach, Shanetta crafts and executes awareness and revenue-driving programs that transcend the ordinary. In addition to amplifying voices, her work shifts cultural paradigms, creates demand, and sparks policy changes.
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A creative, community builder and mother, Shanetta brings intention, radical thinking, and empathy to every aspect of her life’s work.
our values
Integrity
Our commitment to ethical and principled practices forms the bedrock of everything we do.
Image of a green indoor plant against a white background. The plant is slightly cropped and is coming out of the bottom lefthand corner.
Authenticity
We believe in the power of amplifying genuine narratives that resonate with audiences.
Image of the roof and side of a building. The image is cropped to only show a few window frames, which are different colors between teal, light blue, periwinkle, and pink. The image is taken looking up so the roof of the building is at an angle from the bottom left hand corner to the top right hand corner.
Disruption
We embrace the unconventional, challenging the status quo to spark conversation and pave new paths to drive meaningful change.
An image of the corner of a red building looking up.
Action
Words are powerful, but it's the deeds that transform visions into reality. We are catalysts of action.
An abstract image of metallic wavy lines. The image makes up different colors from black, to a rainbow hue of red, orange, magenta, blue, and indigo.

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